“It has been very effective and we have won work from it - directly and indirectly. Before Nicole our marketing was furious and energetic but poorly targeted and inefficient. Now it's well on course for becoming one of our core strengths as a business.”
Robert Kelsey, Partner, Moorgate Group, (Financial PR agency)
The Marketing Gym was set up by Nicole Cohen to provide small business owners, entrrepreneurs and self employed individuals with the practical help and inspiration they need to achieve their personal and business potential... and have fun in the process.
Nicole uses a mixture of practical marketing techniques and creative facilitatin methods to help you to create your own business success story. Whether you are looking for practical action planning, creative brainstorming, marketing mentoring or an intensive business growth programme, we can find the right blend of personal and business support to make your marketing work for you. Bring in the experts...
The Marketing Gym draws on a number of professional experts to support clients in all aspects of your business development.
ABOUT NICOLE
In a former life, Nicole developed her marketing prowess working with The Big Boys – Coca-Cola, Hasbro, Kraft and more. Having learnt The Secrets of the corporate giants (and had enough of corporate politics and The Way the Big Boys Do it), Nicole left the corporate world of marketing to create her own enterprise. The Marketing Gym was developed to help small business owners, self employed individuals and entrepreneurs find real, practical, ethical and fun ways to build their businesses into the Success Stories that they know they can be.
With more than a decade of marketing experience with blue chip companies, Marketing Agencies and small businesses as well as more than five years of running her own business, Nicole draws on a wealth of marketing knowledge and expertise which she presents in a practical and accessible way that small business owners can apply to their own businesses with powerful results.
Nicole is also highly qualified with a BSc (Hons) Business Degree, specialising in Marketing, professional diplomas from the Chartered Institute of Marketing (CIM) and the Institute of Sales Promotion (ISP), as well as training in NLP, Business Performance Coaching and The Application of the Creative Arts.
THE MARKETING GYM PHILOSOPHY
Nicole and her partners believe in...
* Having fun and enjoying everything that we do;
* Living and thinking creatively and with imagination;
* Living and working with integrity, honesty and authenticity;
* Maintaining a sense of exploration, discovery and wonder;
* Stimulating, sparking and inspiring the people around us.
We promise...
• To believe in you, your personal capabilities and your business;
• To support you in achieving success;
• To offer you the benefit of our expertise and experience in marketing and running a business;
• To acknowledge and address both the business and personal issues that arise when running your own business;
• To be honest and direct, to work with integrity and passion in your best interest;
• To be as excited about your business as you are!
• To help you to reach your full potential.
What my clients say about me...
“I felt a weight off my shoulders working with Nicole. I’d been feeling bogged down, lethargic and overwhelmed. We talked about the brand, clarified the direction, identified the path forward and chose the activities we would do….Nicole took a traditional marketing idea and turned it on its head to create a totally unique take on what could have been a standard marketing approach. She made it into something remarkable both for the business and the customers. It was effective and fun, reflected our brand values, and generated a direct impact on our bottom line. It was a first for the business.”
Jane Botros, PR Manager, Pret A Manger, High Street Food Retailer
“Whenever I sit down with Nicole I know I'm guaranteed to come away with a head full of great new ideas & a renewed enthusiasm for my business. Not only does she find creative solutions to my marketing problems, but she also manages to maintain a real sense of fun, which makes the whole procedure very enjoyable. I can highly recommend Nicole’s services to anyone who wants to move their business to the next level.”
Gary Batchelor, www.inet100.com (website design & development)
“It has been very effective and we have won work from it - directly and indirectly. She not only helped us focus our thinking but sharpened our tools and pointed us in the right direction. Before Nicole our marketing was furious and energetic but poorly targeted and inefficient. Now it's well on course for becoming one of our core strengths as a business.
Robert Kelsey, Partner, Moorgate Group, (Financial PR agency)
“All I can say is that she is fab! She's down to earth and bursting with energy. Her questioning skills are great. I came away with a clear, realistic and progressive plan that I am confident about executing!!! Hope she does the same for you.”
Ogechi Ajoku, Director, AiM Coaching, www.aimcoaching.co.uk
“Nicole Cohen has been a very creative and driving force in the development and marketing of Booklink and has been instrumental in pushing boundaries that I would not have had the time nor the inclination to explore. She is a true professional and can only be an asset to anyone working with her.
Thank you Nicole.”
Evelyne Duval, Booklink Ltd (international publishing rights agency)
“At the end of the day, we have promotional material and a website that works. We have good quality clients, clients we like working with who pay good fees. I don’t really care how we did it. It’s the end result that counts.”
Heather Darnell, Ask The Boss (Business Consultancy)
“Dear Nicole,
I just wanted to write to thank you for the marketing training seminars that you recently ran for us at Shock Productions. For someone who has never had any marketing training you managed to make the sessions simple to understand yet relevant and interesting. As a new business with limited resources you helped us come up with some cost effective and creative ways of reaching new clients. We were also able to do some useful longer term marketing planning. I look forward to our next follow up session.
I will definitely be recommending you to other friends who have recently started up businesses.
Kind Regards”
Andy Shaw, Partner, Shock Productions, Audio Visual Equipment and Event Services
“Nicole is a top quality marketing lady! I understand more now that the sales process is split into clear sections and that it’s prudent to use the right tools at the right stage to have the best affect. Nicole’s extremely focused and personal approach made the session work extremely well, an all round fun experience with definite benefits and steps lined up for the future.”
Peter Marsh, Mr Marsh, IT Systems & Support
“I feel so much more focused on what I need to do. Thanks again”
Rachael Ross, Coach
“Fantastic session, left me with a feeling of STRENGTH… can only be a good sign. Loved the way you worked with me, the intuition and determination to help me face who I am… can’t be measured. I’m going to try to be me… be proud of it and remember that’s what will make me a BIG success.”
Karen-Joy, Coach
“Many thanks for our phone session Nicole. I feel like I have new focus already. Communication with you always leaves me feeling excited and positive. You’re a wonderful facilitator and huge source of inspiration. THANKYOU!!
Heather Wilson-Queen, Artist
“Nicole is very diligent, creative and capable. I would have no hesitation in recommending Nicole.”
Damien Green, Marketing Manager, Rothschild Australia Asset Management Ltd, (Merchant Bank)
Hi Nicole,
Thanks again for all your input; believe it or not, the day after we spoke I actually did jump out of bed shouting (well, thinking, anyway) hooray, today I’m going to do my marketing etc. etc.!!
All the best,”
Amanda Kenton, Sleep For Life
“You shine with your passion for everything you do. Your enthusiasm is infectious! You are inspiring, thought-provoking and interesting.”
Diane Carruthers, 4-animals, Holistic Healing for animals
Some of the problems we’ve helped our clients to solve include…
“We need new customers…”
A retailer was looking to attract new customers and to expand their appeal to a wider market. We developed a series of innovative events in conjunction with a strategic promotional partner. Within weeks, this business had 1,000 new leads registered online and had generated media coverage on the radio and in the Sunday Times.
“We get lots of enquiries but they’re not converting into paying clients…”
A small business was receiving lots of enquiries from interested prospects but they weren’t converting into sales. We worked with the owner-manager to develop his personal communication skills and to redefine the packages and pricing structure that the business offered so that he could sell his services with confidence. We also implemented a simple follow up process so that he could keep in touch with his potential new customers without too much hassle. The business is now flourishing… and reaping the rewards!
“Our marketing material doesn’t work…”
A fashion business was trying to break into the market with limited success. Their website and brochure simply weren’t generating any interest from new customers. We looked at their product range and their audience and developed a targeted niche positioning, with powerful marketing messages that were relevant and appealing to their customer base. This business now attracts a steady stream of new business.
“Word-of-mouth referrals are no longer enough…”
A business-to-business service provider had always survived through word-of-mouth referrals but wanted to start marketing more pro-actively to increase the number of clients coming through. We revamped their marketing material, implemented a series of marketing campaigns and set up strategic partnerships. In the first 6 months, they did more business than the whole of the previous 12 months.
7 laws of marketing attraction... make your customers fall in love with you!
Clients I've worked with include...
** Coca-Cola
** Microsoft
** Pret A Manger
** Kraft Philadelphia
** Angel Delight
** Hasbro Action Man
** Star Wars
** Pokemon
** Scottish Courage
** Foster's Ice
** Holsten Pils
** New York Nail Co
** Mobil Oil Co Ltd
** Rothschild Australia
PLUS hundreds of small businesses including...
Professional services sector:
* Finance
* IT
* Design, etc.
Ccreative industries:
* Fashion
* Music
* Art & Design, etc.
