“At the end of the day, we have promotional material and a website that works. We have good quality clients, clients we like working with who pay good fees. It’s the end result that counts.”
Heather Darnell, Ask The Boss (Business Consultancy)
A ZEST FOR BUSINESS
Refreshing solutions for new and growing businesses By Nicole Cohen and the ZestWorks team
5 leading independent business experts bring you their wisdom and expertise in marketing, finance, law, admin, business coaching, web design and branding all in one tasty, bite-sized guide to building a successful business — ideal for start-up and growing businesses. Find out more
RAVING FANS!
A Revolutionary Approach to Customer Service
By Ken Blanchard & Sheldon Bowles
I can’t recommend this book highly enough. It perfectly describes The Marketing Attitude I think we should all aspire to and encapsulates the real nature of a marketing relationship between business and customer. It’s simple, fun and easy-to-read – you can whiz through this in one sitting. As basic as it appears, its message is powerful, clear and effective with evocative and inspiring illustrations of how it can work. It distils the absolute essence of pure and perfect marketing theory into three practical, easy to follow steps: know your own vision, understand your customers, deliver plus one! If you followed this mantra and did nothing else, I believe your business would be a success.
Click on cover image to view or buy now at Amazon
THE E MYTH REVISITED
Why Most Small Businesses Don’t Work and What to Do About It
By Michael E. Gerber
Mind blowing! Every entrepreneur, small business owner and self employed individual should read this book. It clearly defines and demonstrates the difference between working IN your business and working ON your business. In fact, this book could make the difference between building a successful business… and not.
Click on cover image to view or buy now at Amazon
Sales and Marketing
THE ONE MINUTE SALES PERSON
The Quickest Way to More Sales with Less Stress
By Spencer Johnson & Larry Wilson
A short, snappy little guide to selling with integrity and ease. Simple and straightforward, concise and to-the-point, with a loose, informal style. This book offers a more humanistic approach to traditional selling with a win-win scenario which I personally feel much more comfortable with.
Click on cover image to view or buy now at Amazon
ATTRACTING PERFECT CUSTOMERS
Stacey Hall
SELLING THE INVISIBLE
Harry Beckwith
PERMISSION MARKETING
Seth Godin
GETTING BUSINESS TO COME TO YOU
Paul & Sarah Edwards & Laura Clampitt Douglas
LOVEMARKS
The future beyond brands
Kevin Roberts, CEO Worldwide, Saatchi & Saatchi
Networking
BRILLIANT BUSINESS CONNECTIONS
How powerful networking can transform you and your company’s performance
Frances Kay
THE WORLD’S BEST KNOWN MARKETING SECRET
Building your business with word-of-mouth marketing
Ivan Misner
Getting organized and working well
THE ONE MINUTE MANAGER
Kenneth Blanchard & Spender Johnson
THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE
Stephen Covey
USE YOUR HEAD
Tony Buzan
HOW TO MIND MAP
Tony Buzan
WHO MOVED MY CHEESE?
Spencer Johnson
About dealing positively with change
Doing business the feminine way
THE SEED HANDBOOK
The feminine way to create business
Lynne Franks
HOW TO SUCCEED IN BUSINESS WITHOUT A PENIS
Secrets & strategies for the working woman
Karen Salmansohn
BUSINESS AS UNUSUAL
Anita Roddick
Money Money Money
THE ONE MINUTE MILLIONAIRE
Mark Victor Hansen
RICH DAD, POOR DAD
Robert Kiyosaki
Living Well
THE DANCE is about living gracefully
Oriah Mountain Dreamer
THE INVITATION is about living with integrity
Oriah Mountain Dreamer
THE ALCHEMIST is about following your dreams
Paulo Coelho
THE TAO OF POOH is about making life easy for yourself
Benjamin Hoff
THE BATTERSEA PARK ROAD TO ENLIGHTENMENT is a tongue-in-cheek look at one woman’s Spiritual Search in the 21st century… interesting and informative and made me laugh out loud.
Isabel Losada
FOR TIBET, WITH LOVE
A beginner’s guide to changing the world
Isabel Losada
