“Nicole Cohen has been a very creative and driving force in the development and marketing of Booklink. She is a true professional and can only be an asset to anyone working with her.”
Evelyne Duval, Booklink Ltd (international publishing rights agency)
SERVICES
How to be a Marketing Flirt
The problem with marketing is that people often make it much more complicated than it needs to be.
Marketing is not rocket science and it’s not a Hard Sell…
It’s about connecting with REAL PEOPLE.
Whether you’re meeting customers face-to-face at a networking event or communicating with thousands of people via an advert or website interface, either way, you’re talking to an individual… and each of them is looking for a meaningful relationship.
Forget about stuffy, boring marketing. It’s time to get up close and personal.
Learn how to be a Marketing Flirt and attract a steady stream of customers.
How to be a Marketing Flirt offers you a fabulous, fun, dynamic approach to marketing...
** Find out what works for you and your customers… and what doesn’t;
** Get ideas on how to improve your marketing and attract a steady stream of new customers;
** Create a clear action plan that you feel comfortable implementing and confident will get results.
We’ll look at all aspects of you and your marketing to clarify:
** Who your customers are, what they want and how to connect with them;
** What products and services you’ve got and what problems they solve for your customers;
** What makes you and your business special… and how to communicate that to your customers;
** The value of what you’re offering and how you set your pricing structure;
** How to create powerful marketing that reflects your unique positioning and appeals to your customers;
** What you personally are struggling with and how to address your problem areas;
** What’s holding you back and how to get out of your own way to create a business success story.
Some of the problems we’ve helped our clients to solve include…
“We need new customers…”
A retailer was looking to attract new customers and to expand their appeal to a wider market. We developed a series of innovative events in conjunction with a strategic promotional partner. Within weeks, this business had 1,000 new leads registered online and had generated media coverage on the radio and in the Sunday Times.
“We get lots of enquiries but they’re not converting into paying clients…”
A small business was receiving lots of enquiries from interested prospects but they weren’t converting into sales. We worked with the owner-manager to develop his personal communication skills and to redefine the packages and pricing structure that the business offered so that he could sell his services with confidence. We also implemented a simple follow up process so that he could keep in touch with his potential new customers without too much hassle. The business is now flourishing… and reaping the rewards!
“Our marketing material doesn’t work…”
A fashion business was trying to break into the market with limited success. Their website and brochure simply weren’t generating any interest from new customers. We looked at their product range and their audience and developed a targeted niche positioning, with powerful marketing messages that were relevant and appealing to their customer base. This business now attracts a steady stream of new business.
“Word-of-mouth referrals are no longer enough…”
A business-to-business service provider had always survived through word-of-mouth referrals but wanted to start marketing more pro-actively to increase the number of clients coming through. We revamped their marketing material, implemented a series of marketing campaigns and set up strategic partnerships. In the first 6 months, they did more business than the whole of the previous 12 months.
And we can do the same for you and your business…
With the Marketing Flirt programme, you’ll get:
** Practical support and advice on how to develop effective marketing activity that gets results;
** A fresh perspective on how to tackle problem areas and make your marketing work harder for you;
** New ideas and inspiration on how to connect with your customers, wow your audience and stand out from the crowd;
** Time and space to let those creative juices flow and a fresh burst of energy and enthusiasm for your business;
** Renewed clarity, focus and direction;
** A structured framework to develop practical action plans that you feel comfortable implementing.
Don’t take my word for it, here’s what some of my clients say about our marketing sessions…
“All I can say is that she is fab! She's down to earth and bursting with energy. Her questioning skills are great. I came away with a clear, realistic and progressive plan that I am confident about executing!!! Hope she does the same for you.”
Ogechi Ajoku, Director, AiM Coaching, www.aimcoaching.co.uk
“I felt a weight off my shoulders working with Nicole. I’d been feeling bogged down, lethargic and overwhelmed. We talked about the brand, clarified the direction, identified the path forward and chose the activities we would do…. Nicole took a traditional marketing idea and turned it on its head to create a totally unique take on what could have been a standard marketing approach. She made it into something remarkable both for the business and the customers.
It was effective and fun, reflected our brand values, and generated a direct impact on our bottom line. It was a first for the business.”
Jane Botros, PR Manager, Pret A Manger, High Street Food Retailer
“It has been very effective and we have won work from it - directly and indirectly. She not only helped us focus our thinking but sharpened our tools and pointed us in the right direction. Before Nicole our marketing was furious and energetic but poorly targeted and inefficient. Now it's well on course for becoming one of our core strengths as a business.
Robert Kelsey, Partner, Moorgate Group, (Financial PR agency)
“Nicole is a top quality marketing lady! I understand more now that the sales process is split into clear sections and that it’s prudent to use the right tools at the right stage to have the best affect. Nicole’s extremely focused and personal approach made the session work extremely well, an all round fun experience with definite benefits and steps lined up for the future.”
Peter Marsh, Mr Marsh, IT Systems& Support
“Many thanks for our phone session Nicole. I feel like I have new focus already. Communication with you always leaves me feeling excited and positive. You’re a wonderful facilitator and huge source of inspiration. THANKYOU!!
Heather Wilson-Queen, Artist
“Dear Nicole,
I just wanted to write to thank you for the marketing training seminars that you recently ran for us at Shock Productions. For someone who has never had any marketing training you managed to make the sessions simple to understand yet relevant and interesting. As a new business with limited resources you helped us come up with some cost effective and creative ways of reaching new clients. We were also able to do some useful longer term marketing planning. I look forward to our next follow up session.
I will definitely be recommending you to other friends who have recently started up businesses.
Kind Regards”
Andy Shaw, Partner, Shock Productions, Audio Visual Equipment and Event Services
“Thanks again for all your input; believe it or not, the day after we spoke I actually did jump out of bed shouting (well, thinking, anyway) hooray, today I’m going to do my marketing etc. etc.!!
All the best,”
Amanda Kenton, Sleep For Life
“Nicole Cohen has been a very creative and driving force in the development and marketing of Booklink and has been instrumental in pushing boundaries that I would not have had the time nor the inclination to explore. She is a true professional and can only be an asset to anyone working with her.
Thank you Nicole.”
Evelyne Duval, Booklink Ltd (international publishing rights agency)
“I feel so much more focused on what I need to do. Thanks again”
Rachael Ross, Coach
“Fantastic session, left me with a feeling of STRENGTH… can only be a good sign. Loved the way you worked with me, the intuition and determination to help me face who I am… can’t be measured. I’m going to try to be me… be proud of it and remember that’s what will make me a BIG success.”
Karen-Joy, Coach
“You shine with your passion for everything you do. Your enthusiasm is infectious! You are inspiring, thought-provoking and interesting.”
Diane Carruthers, 4-animals, Holistic Healing for animals
How the Marketing Flirt programme works…
How to be a Marketing Flirt is a short, sharp burst of marketing energy and direction.
We’ll look at the practical aspects of your business and marketing and we’ll also look inwards to work out what’s holding you back from making your business a success.
Often it’s not what you’re doing but the way that you’re doing it that is the problem. Could it be your confidence that’s affecting your marketing? Are you confused about who your customers are and what they really want from you? Do you really believe in your products and services? Is your sense of self worth affecting your pricing structure and selling skills?
Are you your own worst enemy? Are you getting in your own way?
We take a holistic approach. We look at you, your business and your marketing to see what’s working and what’s not and what’s stopping you from attracting a steady stream of new customers.
We work from the inside out.
If you are clear and confident in what you offer, then it’s easy to connect with your customers and communicate the value of what you can give them.
You create your own success story. You just need to trust yourself and learn how to tap into your own personal power. You have all the answers within you! Trust your intuition. Enjoy the process. Free your mind… and the rest will follow.
Our programme gives you space and time to think and plan and let your creative juices flow, whilst getting the advice and support that you need to develop powerful marketing activity.
What this programme includes…
You’ll get a one2one, face2face marketing planning and creative brainstorming workshop to assess the quickest, easiest ways for you to develop effective marketing activity and start getting the results you want.
You’ll also get a follow up phone session to make sure that you have an Action Plan with clear next steps that you feel confident in implementing.
We’ll look at:
Your relationship with your customers
** Who are your customers and what do they really want from you?
** Are you giving your customers what they want in your products, services & packages?
** What’s the value of what you’re offering and does your pricing reflect this?
** How do you communicate the value of what you’re offering?
** Are your positioning, brand and marketing messages relevant and appealing to your customers?
Getting the First Kiss
** How attractive are you to your customers?
** Are you making a good impression?
** Are you communicating confidently and clearly?
** Are you flirting?
** How do you find out if your customers are interested in you?
** How do you make it easy for them to buy from you?
Building loving, loyal, long term relationships
** Are you nurturing your relationships?
** Are your customers coming back for more?
** Do they talk about you to their friends?
** How do you take your relationship to the next level?
The aim is to:
** Review your existing marketing activity to evaluate what’s working and what’s not;
** Identify problem areas and Hot Spots for improvement;
** Find new ways for you to develop your Marketing Flirting skills and attract new customers;
** Start to develop a systematic marketing approach to help you to woo your customers into a long term relationship with you and your business;
What’s the value of this programme to you?
How much is one new customer worth to you?
How much is your time, sweat, blood and tears worth?
How much will you gain from:
** Developing effective marketing that gets results?
** Turning your ideas into reality?
** Making your marketing work for you… and enjoying the process?
How much is it worth to you to generate:
** Simple ideas and inspiration on how to attract new customers?
** A fresh perspective on how to improve your marketing?
** Cost-effective ways to build a sustainable customer base?
** A practical action plan that you feel comfortable implementing and confident will get results?
** A structured marketing system that will help you to generate long term sales and sustainable business growth?
The Marketing Flirt programme will only cost you £790 (for a limited time only) but I believe that you’ll get so much more in return.
It only takes a small shift to make a big difference.
Start flirting today and you’ll soon be attracting a steady stream of new customers.
